The women's fashion brand MOE has unveiled a Pre-Fall fashion pictorial with actress Jeon Do-yeon.

This pictorial, under the concept 'Just As She Is,' captures Jeon Do-yeon's natural beauty and profound elegance without embellishment.

In the released pictorial, Jeon Do-yeon reveals a strong presence with just her profound gaze and restrained poses. She perfectly embodies different moods with an hourglass silhouette setup, a blouse and skirt with a leather texture, a blouse with delicate textures, and a leopard coat, exuding both a firm yet gentle atmosphere.

Particularly, Jeon Do-yeon's unique charisma, which fills the space without any elements, showcases the true meaning of 'beauty as it is.' Her deep and sincere beauty, unchanged by time, shines even more in this pictorial.

A brand representative said, “Jeon Do-yeon's solid inner self and restrained beauty convey the message that they are ultimately the strongest. This Pre-Fall collection is completed with a minimalist silhouette and refined details, and Jeon Do-yeon delivered a deep resonance as if standing on the border of seasons and emotions.”

Meanwhile, Jeon Do-yeon is set to meet viewers in the second half of this year through the new Netflix series 'The Price of Confession.'

The items worn by Jeon Do-yeon in the pictorial will be released sequentially at MOE department stores nationwide, the fashion curation mall By Rin Shop, and the brand's official SNS channels.